Process

We started working with MAPA, a Turkish clutch brand who has become an important player globally, on their new logo, brand identity and positioning project. The new logo is based on the brand’s strengths; engineering discipline, precision and technology. The brand idea “Engage” is inspired by the main product benefit of a clutch and yet we have been doing our communication based on this idea and growing it rationally as well emotionally ever since.

Result

Engage.

Logo

Before / After

Brand Identity

Packaging

Before / After

Catalogue

Campaign

Films

To collaborate with us;

Hande Metin, Cooperative Manager
[email protected]
Müzeyyen Sk № 8/1 Suadiye 34740 İstanbul
+90 216 368 19 60